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  • ART
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Ezequiel Soules

Creative Director / WRITER

  • Work
  • ART
  • About

Super Bowl

Director: Matt Aselton

The Cover Up

Director: Matt Aselton

QuickBooks Live

Director: Terri Timely

QuickBooks

There are as many definitions of success as there are small business owners. So, for this campaign, we wanted to explore these definitions through the journeys of different small business owners and how the QuickBooks suite of tools helps them navigate a path to success.

Director: Tim Godsall

Featured: LBB/Spectacle/BusinessWire/Yahoo

Mtv

Director: Jose Antonio Prat

AWARDS

CANNES - FILM SILVER - MTV "BIRD" 

ONE SHOW - FILM SILVER - MTV "BIRD" 

CLIO - FILM SILVER - MTV "BIRD, GYM CLASS" 

CLIO - FILM BRONZE - MTV "BIRD" 

AICP - ADVERTISING EXCELLENCE / INTERNATIONAL- MTV "BIRD"

EL SOL- FILM SILVER - MTV "BIRD" 

EL OJO - FILM SILVER - MTV "BIRD" 

EL OJO - FILM SILVER - MTV "GYM CLASS" 

FIAP - FILM GOLD - MTV "BIRD" 


Featured: AdAge/Creativity

 

Axe Perfume

Photographer: Jem Mitchell

AWARDS

CANNES - PRINT BRONZE

CANNES - PRINT SHORTLIST ART DIRECTION

CANNES - OOH SHORTLIST

CLIO - PRINT SHORTLIST ART DIRECTION

EL OJO - PRINT GOLD, SILVER & BRONZE

DIENTE - PRINT GOLD, SILVER & BRONZE

Ford Ecosport

The fastest growing segment in the US auto market is Compact SUVs. The last thing customers needed was yet another to choose from. The problem? Ford was introducing one for the first time ever. To launch the EcoSport we had to get on to people’s lists and into their hearts fast. So we started before vehicles were even available by asking a blind question:“What’s that thing you’ve always wanted to try for the first time ever? And thousands responded. That’s when we got busy, making people’s first-evers happen with the First-Ever EcoSport.

Director : Peyton Wilson

Director (Life’s First Evers): Ellen DeGeneres Production. Watch the series on EllenTube

Featured:
Creativity/LBB/ Shots/Shootonline/ Shots/ Free the Bid

Samsung

Samsung Home Appliances introduces the Twin Cooling Plus, which keeps food fresh for longer. 
The Bad Food video propelled an increase of almost 200% in sales in the ME region and became one of their most successful home appliances campaigns to date.

Director : Peter Sluszka

Featured: ClubeDeCriaçao/LatinSpots

Coca-Cola

During our stay in Brazil, we worked in the Global Coca-Cola’s World Cup spot that was broadcast in over 46 countries throughout Latin America, Europe and Africa.
“Signs” presents the idea that passionate soccer fans see portents, or "signs" about the tournament in everyday objects in the build up to the World Cup. The commercial shows the hope fans have for their national teams’ victory at every World Cup match. 

Director: Nicolas Kasakoff

Featured: Creativity/LBB

Smirnoff

Directors:
Armando Bo & Andres Salmoyraghi

Rexona Men

Director: Nicolas Kasakoff

Fiat Adventure

Director: Paulo Vainer

Axe

Director: Matt Aselton

AWARDS

CANNES - FILM SHORTLIST -  "ZIPPER"

CLIO - FILM SHORTLIST -  "BLANKET" & “ZIPPER”

EL OJO - FILM BRONZE -  "BLANKET" & “ZIPPER”

DIENTE - FILM SILVER -  "BLANKET" & “ZIPPER”

Old Spice

It doesn’t matter how old you are, your mom will always treat you like her little baby. So, as an online activation for the global Mom Song Campaign, we created the “Social Media Behavior Guide for Moms” to teach moms from South America how to treat their now grown up sons on Social Networks.

Director: Martin Jalfen

Rolling Stone

Director: Agustin Alberdi & Matias Moltrasio

AWARDS

CANNES - FILM SHORTLIST -  "VIOLET" 

CANNES - FILM SHORTLIST -  "YELLOW" 

ONE SHOW - FILM MERIT - "VIOLET, YELLOW, LIGHT BLUE" 

ONE SHOW - FILM MERIT - "VIOLET, YELLOW, LIGHT BLUE" 

EL SOL - FILM SILVER - "VIOLET, YELLOW, LIGHT BLUE" 

FIAP - FILM SILVER - "VIOLET, YELLOW, LIGHT BLUE" 

DIENTE - FILM BRONZE - "VIOLET, YELLOW, LIGHT BLUE" 

Chobani Flip

Director: Aaron Ruell

Coca-Cola Brasil

In 2013, Brazil hosted the Confederations Cup, a warm up of the World Cup. And Coca-Cola wanted to use this tournament to bring out the Brazilian National Pride. But Coca-Cola isn’t a Sponsor of the Brazilian Team so we needed to find a way to show it’s support during the competition.

So we changed the iconic red over 300.000.000 cans turning the product of the brand into a tool to support their National Team. By changing the design of the packaging we entered into the stadiums with no need to spend money in sponsorship. In just few days Coca-Cola became the #1 associated brand with the event.

Director: Jones + Tino

Featured: Creativity/Creative Review/Folha de Sao Paulo/Globo

 

Knoor Quick

Director: Nicolas Kasakoff

Schneider Beer

Director: Andy Fogwill

AWARDS

EL OJO - FILM GOLD

DIENTE- FILM GOLD

Nike Brasil

ABTO

AWARDS

ONE SHOW - PRINT MERIT - "MARATHON" 

ONE SHOW - PRINT MERIT - "BEACH"

EL OJO - PRINT BRONZE - "MARATHON, BEACH"

Super Bowl

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The Cover Up

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QuickBooks Live

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QuickBooks

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Mtv

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Axe Perfume

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Ford Ecosport

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Samsung

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Coca-Cola

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Smirnoff

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Rexona Men

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Fiat Adventure

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Axe

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Old Spice

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Rolling Stone

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Chobani Flip

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Coca-Cola Brasil

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Knoor Quick

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Schneider Beer

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Nike Brasil

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ABTO

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