Ezequiel Soules
Creative Director / WRITER
Hello,
I’m Ezequiel.
A Creative Director that has been working in advertising for the last 20 years and around the world for the last 10. I lived and worked in three countries: USA, Brazil and Argentina and in a bunch of cities: Buenos Aires, São Paulo, New York and Los Angeles. Along those years I created and crafted work for big brands like MTV, Rolling Stone, Axe, Rexona, Coca-Cola, Old Spice, Phillips, Smirnoff, Fiat, Samsung Global, Schneider Beer, Chobani, Ford and QuickBooks.
My work has been recognized a few times at all major award shows, including Cannes Lions, Clio, One Show, LIA, Addys, Fiap, El Sol, Wave, Ojo de Iberoamerica and Diente (Argentina Creative Circle).
It has also been featured at some of the most relevant media outlets around the globe, from AdAge to Adweek, LBB, Shots, Los Angeles Times, Esquire, Fox Sports, Yahoo, among others.
Contact
ezesoules@gmail.com
EZEQUIEL SOULES / CREATIVE DIRECTOR / COPYWRITER
Freelance Creative Director
September 2023 – Present
Creative Director - TBWA\Chiat\Day, Los Angeles
May 2019 – May 2022
Client: Intuit QuickBooks.
Freelance Creative Director
September 2018 – April 2019
Agencies: Mother, VMLY&R, VaynerMedia, R/GA.
Freelance Creative Director - GTB
October 2017 – August 2018
Clients: Ford Eco-Sport, Ford Expedition, Ford Ranger.
Creative Director - R/GA, New York
September 2015 – August 2017
Clients: Verizon, Chobani, Samsung Global (Mobile and Home Appliances), Mercedes Benz.
Creative Director - Wieden + Kennedy, Sao Paulo
January 2013 – August 2015
Clients: Coca-Cola Brazil, Coca-Cola Latam, Smirnoff, Philips Brazil and Latam, Old Spice Brazil and Latam.
Senior Copywriter - Ponce, Buenos Aires
August 2009 - December 2012
Clients: Axe, Rexona, Impulse, Knorr and Cornetto.
Senior Copywriter - The Community
July 2007- July 2009
Clients: MTV, Rolling Stones, Alma Mora, La Nación (newspaper), Schneider Beer, Jumbo Supermarket, Volkswagen, Temaikén Zoo, Disney Channel.
Senior Copywriter - Kepel & Mata, Buenos Aires
April 2005 - May 2007
Clients: Clarín Newspaper, Aspen Radio, Metro Radio, Rock and Pop Radio, Philco.
Junior Copywriter - Del Campo Saatchi & Saatchi
March 2004 - March 2005
Clients: Procter & Gamble, Zoo Buenos Aires
Junior Copywriter - FCB, Buenos Aires
February 2000 - February 2004
Clients: Telefónica de Argentina, SC Johnson, Medicus, Kraft Foods, Car One.
EDUCATION
Asociación Argentina de Agencias de Publicidad (AAAP) Degree in Advertising
AWARDS
CANNES
2014 - PRINT BRONZE - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2014 - PRINT SHORTLIST ART DIRECTION - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2014 - OOH SHORTLIST - AXE BLACK PERFUME CAMPAIGN "SEDUCTIVE, SEXY"
2011 - FILM SHORTLIST - AXE EX-FRIEND "ZIPPER"
2009 - FILM SILVER - MTV "BIRD"
2009 - FILM SHORTLIST - ROLLING STONE MAGAZINE "VIOLET"
2009 - FILM SHORTLIST - ROLLING STONE MAGAZINE "YELLOW"
ONE SHOW
2016 - PRINT MERIT - ABTO "MARATHON"
2016 - PRINT MERIT - ABTO "MARATHON, BEACH"
2010 - FILM SILVER - MTV "BIRD"
2010 - FILM MERIT - ROLLING STONE MAGAZINE "VIOLET, YELLOW, LIGHT BLUE"
CLIO
2014 - PRINT SHORTLIST ART DIRECTION - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2011 - FILM SHORTLIST - AXE "BLANKET"
2011 - FILM SHORTLIST - AXE "ZIPPER"
2010 - FILM SILVER - MTV "BIRD, GYM CLASS"
2010 - FILM BRONZE - MTV "BIRD"
2005 - FILM BRONZE - PAMPERS "PLANE"
AICP
2010 - ADVERTISING EXCELLENCE / INTERNATIONAL- MTV "BIRD"
EL SOL
2014 - PRINT SILVER - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2010 - FILM SILVER - MTV "BIRD"
2010 - FILM SILVER - ROLLING STONE MAGAZINE "VIOLET, YELLOW, LIGHT BLUE"
2008 - FILM SILVER - SCHNEIDER BEER "BETTY"
OJO DE IBEROAMERICA
2015 - PRINT BRONZE - ABTO "MARATHON, BEACH"
2014 - PRINT GOLD - AXE BLACK PERFUME CAMPAIGN "SEXY"
2014 - PRINT SILVER - AXE BLACK PERFUME CAMPAIGN "HEROIC"
2014 - PRINT BRONZE - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2011 - FILM BRONZE - AXE EX-FRIEND "ZIPPER"
2011 - FILM BRONZE - AXE EX-FRIEND "BLANKET"
2009 - FILM SILVER - MTV "BIRD"
2009 - FILM SILVER - MTV "GYM CLASS"
2008 - FILM GOLD - SCHNEIDER BEER "BETTY"
2004 - PRINT GOLD STUDENT AWARD - "AVISOS LATINOS"
2004 - RADIO GOLD STUDENT AWARD - "EVERYTHING FOR LATIN AMERICA"
FIAP
2010 - FILM GOLD - MTV "BIRD"
2010 - FILM SILVER - MTV CAMPAIGN "BIRD, GYM CLASS"
2009 - FILM SILVER - ROLLING STONE MAGAZINE "VIOLET"
ADDY
2010 - FILM GOLD - MTV "BIRD"
2010 - FILM SILVER - MTV "GYM CLASS"
LURZER'S INT'L ARCHIVE
2010 - MTV "BIRD"
2010 - ROLLING STONE MAGAZINE "VIOLET"
WE LOVE ADVERTISING
2010 - 100 MOST AWARDED CAMPAIGNS - MTV "BIRD, GYM CLASS"
DIENTE - ARGENTINA CREATIVE CIRCLE
2013 - PRINT GOLD - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2013 - OUTDOOR SILVER - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2013 - OUTDOOR BRONZE - AXE BLACK PERFUME CAMPAIGN "CLASSY, HEROIC, SEDUCTIVE, SEXY, INTRIGUING"
2011 - RADIO BRONZE - AXE EX-FRIEND "TEXT MESSAGE"
2011 - RADIO BRONZE - AXE EX-FRIEND "TEXT MESSAGE, FITTING ROOM, MAIL"
2010 - FILM SILVER - AXE EX-FRIEND "ZIPPER"
2010 - FILM SILVER - AXE EX-FRIEND "BLANKET"
2010 - FILM BRONZE - KNOOR QUICK "BREAD"
2009 - FILM SILVER - MTV "BIRD"
2008 - FILM GOLD - SCHNEIDER BEER "BETTY"
2008 - RADIO GOLD - SCHNEIDER BEER "CUMBIA, CHETO, CUMBIA"
2008 - FILM BRONZE - ROLLING STONE MAGAZINE "VIOLET, YELLOW, LIGHT BLUE"
2007 - PRINT BRONZE - ROLLING STONE MAGAZINE "50 YEARS OF ROCK CD COLLECTION"
2007 - RADIO BRONZE - ROLLING STONE MAGAZINE "PONY"
2005 - FILM BRONZE - TINTA FRESCA
2005 - PRINT BRONZE - ASPEN REVIEW CAMPAIGN